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And, What is the Answer to It?
What was the first business question to plague the minds of the ancients? It is the same question that I have been asked most frequently over my 25-years as a strategic marketing professional. If you thought it was, “What is the meaning of life?” you would be wrong. It is, “How do I ...
Great Scott! That’s It!!
Business and Skiing – Speed, Challenges and THRILLS!
Managing a business reminds me of skiing. In skiing, as in business, you are going as fast as you can, avoiding obstacles and drop-offs, there is risk, the terrain and conditions are always changing, and the more timely the application of the right actions and reactions, the smoother the ride.
Years ago ...
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Anyone who is responsible for finding suitable product and brand names knows that it is a difficult task. It is a lot harder than picking a name for a child because it has to be unique enough to obtain the rights to trademark and advertise, but the idea is the same – it is permanent and can do great damage to ...
Every entrepreneur or inventor dreams big dreams. That is what keeps entrepreneurs going, an idea that won’t let them stop no matter how many obstacles are in the way. There are those that struggle along and those whose success was so large that that their dream transformed business or the lives of millions around the globe, and are often rewarded with fantastic wealth. Each of ...
The Combined Wisdom of 61 Medical Device Pros
What you are about to learn is what 61 medical device pros think are the most common and most deadly mistakes made by medical device startups.
I am a member of a number of LinkedIn Groups, and follow the discussions to learn what my peers feel are the key business issues and pick up the ...
Continue Reading →(Adapted from the Integrated Training Solutions employee development programs by D. Bertoni and J. Hogen)
You have probably had a great experience buying something or receiving a service. In these rare instances, the company just seems to understand you, what you need, and performs beyond expectations. Experiences like these leave an impact, because they are such pleasant surprises. Performing consistently ...